Fascination Technology. High-Tech
in the BMW 7series. 
Siemens VDO Supplies Navigation System With Internet Connection
Siemens VDO Supplies Navigation System With Internet Connection And 
Instrument Cluster For The New BMW 7 Series 
FRANKFURT, Germany, Sept. 11, 2001 – Siemens VDO Automotive's innovative 
iDrive driver information system being featured in the new BMW 7 Series is 
setting new standards in ergonomics and ease of operation. 
With a new focus on the human-machine interface, iDrive redefines 
driver-oriented ergonomics in the new BMW 7 Series. More than 700 possible 
system operating functions have been structured into three intuitive levels, 
prioritized on importance and frequency of use. Siemens VDO has made a major 
contribution toward the holistic concept of iDrive with regard to the navigation 
system and instrument cluster design. 
 In 
its second decade as a supplier of navigation systems to BMW, Siemens VDO's 
contribution to iDrive has resulted in high-precision specified destination 
guidance combined with optimized ease of use for destination input and selection. 
In the new 7 Series, the innovative navigation system is the first to be 
linked to the new BMW Internet gateway. Travellers now can check the weather at 
the driver’s destination and call up addresses of destinations using Wireless 
Access Protocol (WAP). Points of interest, such as hotels or restaurants, can be 
transferred to the navigation system and selected as a destination at the push 
of a button. 
Equally key to the successful implementation of iDrive is the Siemens 
VDO-developed instrument cluster, which combines the aesthetics of analog 
instrumentation with the presentation possibilities offered by new LCD display 
technology. Vehicle speed and engine revolutions are displayed in classic round 
instruments with gauge and pointer designs. Included in the cluster design is a 
display on which information from the navigation system or adaptive cruise 
control can be shown. Individual displays of the on-board computer also can be 
configured so the most important information is in the driver’s sphere of vision 
in an effort to minimize distraction. 
Additional Siemens VDO technologies included on the new BMW 7 Series include: 
airbag electronic control units, engine management control electronics for the 
six-cylinder engines; electric window lift motors; the central locking system 
and sensors for the ABS and drive-by-wire actuators. 
The new vehicle also features the Siemens VDO antenna tuner with direct 
digital link through the optical (MOST) bus for outstanding audio quality for 
radio reception. 
Siemens VDO Automotive is one of the world's leading suppliers of electronics, 
electrical and mechatronic technologies to the automotive industry. As a 
development partner in the automotive industry, the company manufactures 
products for powertrain, engine control electronics and fuel injection 
technology which improve engine performance and reduce emissions. The company is 
a market leader in information and car communication systems with 
instrumentation, audio and navigation systems, telematics and multimedia 
applications, through to complete cockpits. Siemens VDO Automotive products for 
chassis and carbody contribute to greater vehicle safety and security. These 
products include ABS and fuel tank systems and access control systems. A 
separate Trading/After Market division markets products for retrofitting in cars 
and commercial vehicles. The company was created in April 2001 as a result of 
the merger between Siemens Automotive and Mannesmann VDO. 
  
Siemens VDO
The company's parent organization, Siemens AG, is headquartered in Berlin and 
Munich and is a leading global electronics and engineering company, employing 
over 447,000 people in 193 countries, with worldwide sales in excess of $74 
billion in fiscal 2000 (10/1/99 - 9/30/00). The United States is Siemens' 
largest market, where it employs over 73,000 and recorded sales of more than $17 
billion in fiscal 2000. 
  
Press-Information 09-12-2001 
  Further Infos:
  Siemens Automotive Corporation 
Communications Department 2400 Executive Hills Blvd 
Auburn Hills, MI 48326, USA Contact: David Ladd  
(248) 209-5822  
david.ladd@at.siemens.com  
or
Brad Warner  
(248) 209-5826  
brad.warner@at.siemens.com  
Internet: http://media.siemensauto.com/ 
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